© 2019 Rick Sbrocca/Spiritus Solutions Inc.    Veni Sancte Spiritus

CHANNEL DEVELOPMENT

Go-to-Market (GTM) Design

Corporate Identity

Profitabilty

Purpose

Proficiency

Purpose

  • Vision, Mission, Values

  • Professional Development Plan

  • Work/Life Integration

Proficiency

  • OKR/Use Cases

  • Strategy/Plan

  • Communication Process

Profitability

  • Profit Model/Fundamentals

  • Market Size & Dynamics

  • Competitive Advantage

Channels of Distribution

  • Distributors

  • Agents

  • MSPs/VARs

  • Community

  • Professional Services

Commercial Market Segmentation

  • Firmographics

  • Technographics

  • Psychographics

  • Persona

  • Personalization