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CHANNEL DEVELOPMENT

Go-to-Market (GTM) Design

Corporate Identity

Profitabilty

Purpose

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Proficiency

Purpose

  • Vision, Mission, Values

  • Professional Development Plan

  • Work/Life Integration

Proficiency

  • OKR/Use Cases

  • Strategy/Plan

  • Communication Process

Profitability

  • Profit Model/Fundamentals

  • Market Size & Dynamics

  • Competitive Advantage

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Channels of Distribution

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  • Distributors

  • Agents

  • MSPs/VARs

  • Community

  • Professional Services

Commercial Market Segmentation

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  • Firmographics

  • Technographics

  • Psychographics

  • Persona

  • Personalization

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