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CHANNEL DEVELOPMENT
Go-to-Market (GTM) Design
Corporate Identity
Profitabilty
Purpose

Proficiency
Purpose
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Vision, Mission, Values
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Professional Development Plan
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Work/Life Integration
Proficiency
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OKR/Use Cases
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Strategy/Plan
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Communication Process
Profitability
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Profit Model/Fundamentals
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Market Size & Dynamics
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Competitive Advantage
Channels of Distribution

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Distributors
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Agents
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MSPs/VARs
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Community
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Professional Services
Commercial Market Segmentation

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Firmographics
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Technographics
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Psychographics
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Persona
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Personalization
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