© 2019 Rick Sbrocca/Spiritus Solutions Inc.    Veni Sancte Spiritus

BUSINESS DEVELOPMENT

Growth-as-a-Science

Discovery
Growth Readiness Assessment

Conduct a GROWTH READINESS ASSESSMENT - interviews/surveys (e.g. customers, partners, suppliers, employees and competitors) and market research to form objective growth diagnostics and analytics, perceived pain points, differentiated value proposition , and market position leverage - define the language and baseline for the growth initiative

Strategize
Growth-to-Market Design

​Create the GROWTH-TO-MARKET DESIGN - understand Corporate Identity (i.e. purpose, proficiency (best in class), profit model and competitive advantage), - understand Customer identity... segmentation/total addressable market and competitive positioning - understand the optimum channels to facilitate the best value exchange (e.g., modernized communities, strategic alliances, VARs, MSPs, agents, hybrid...)

Execute
Growth Engine
Model

Implement the GROWTH ENGINE MODEL - relevant community matching (e.g., intelligent-target prospective customer base), customized value proposition (e.g., creative one sheet/content boards), integrated micro-campaigns (e.g., emails, a/b tests, calls, social mapping, and personal note card touch point series) customer engagement process (e.g., CRM stages, roles, resources, and reporting), ROI growth calculator model

 

Transform
Growth Culture Sustainability

​Talent transformation is  often a precursor to business transformation.  The real and sustainable competitive advantage is people benefitting from services such as: personalized assessments, COMPLETE LEADERSHIP DEVELOPMENT workshops, career mentoring, COMPLETE LIFE VICTORY coaching, EQ/communication/ conflict resolution training, professional development plans

 

 Complete Marketing

Critical Success Factors