BUSINESS DEVELOPMENT
Growth-as-a-Science
Discovery
Growth Readiness Assessment
Conduct a GROWTH READINESS ASSESSMENT - interviews/surveys (e.g. customers, partners, suppliers, employees and competitors) and market research to form objective growth diagnostics and analytics, perceived pain points, differentiated value proposition , and market position leverage - define the language and baseline for the growth initiative
Strategize
Growth-to-Market Design
Create the GROWTH-TO-MARKET DESIGN - understand Corporate Identity (i.e. purpose, proficiency (best in class), profit model and competitive advantage), - understand Customer identity... segmentation/total addressable market and competitive positioning - understand the optimum channels to facilitate the best value exchange (e.g., modernized communities, strategic alliances, VARs, MSPs, agents, hybrid...)
Execute
Growth Engine
Model
Implement the GROWTH ENGINE MODEL - relevant community matching (e.g., intelligent-target prospective customer base), customized value proposition (e.g., creative one sheet/content boards), integrated micro-campaigns (e.g., emails, a/b tests, calls, social mapping, and personal note card touch point series) customer engagement process (e.g., CRM stages, roles, resources, and reporting), ROI growth calculator model
Transform
Growth Culture Sustainability
Talent transformation is often a precursor to business transformation. The real and sustainable competitive advantage is people benefitting from services such as: personalized assessments, COMPLETE LEADERSHIP DEVELOPMENT workshops, career mentoring, COMPLETE LIFE VICTORY coaching, EQ/communication/ conflict resolution training, professional development plans
Complete Marketing
Critical Success Factors